Digipak deconstruction:

To find out the conventions of alternative indie digipaks, I have decided to look at similar bands to Alt-J. I will be deconstructing digipaks from bands such as: The Arctic Monkeys, Django Django, Everything Everything and Vampire Weekend.

'Whatever people say that I am, that's what Im not' by The Arctic Monkeys is a digipak who complies with other conventions and forms that I have discovered when looking at other indie alternative digipaks. The colour scheme of this digipak reflects the dark nature of the albums theme. The dark sad theme of this digipak is also represented through the body language of the two images of the male in the white t-shirt.
 The front cover image on the digipak is staring forward creating a connection between the audience (listener) and the album. The second image of the male indicates that the album theme is of a depressing stressful nature as the male has his head in his hand. The fact he is smoking a cigarette indicates that he is having a stressful time. 
The link between these two images all links in with the overall theme of depression. 
The image on the Cd is of alot of old cigarette stubs that represents the passing of time and the build up of stress and frustration. 
The colour scheme of this album is very simple of black, grey and white. This also symbolizes and ties in with the whole theme and feel of the album. 
All the text it also in white and the overall feel of the album cover is professional, simple and you get the feel that the album is about presenting and advertising the music and the theme/message that the artist is portraying.