Music video research: Planning notes

Notes made from watching a dvd about how to make a music video. This video made me start to think about things that i wanted to include in my music video:
- Get to know the music (lyrics, genre and mood of the piece) annotate lyrics
- Film the whole song as a close up
- Film the whole track in a long shot
- Simple pans
(All of the above shots will be a good start as i can then cut between the three tracks as well as experiment with fancy shots)
- Locked off shot (Where the camera is left running in a fixed position. Your actor/dancer starts performing a routine and then moves. The moving between positions are cut out. Usually used in dance shots.)

Music video research: General questionnaire

General music video questionnaire

The aim of this questionnaire is to establish the sort of demographics and type of people who listen/watch music videos. Also i want to understand from my questionnaire where it is common for people to watch music videos. From this questionaire i would like to be able to establish my target audience and their music video viewing habbits.
This is my questionnaire:

General Music Video questionnaire

1.     Are you male / female?
I asked this question so i could get a general over view on peoples viewing habbits. I asked both males and females to answer my questionnaire because i would like to attract both males and females in my target audience to aproach a wider target group.

2.     What age category are you?

0-10               11-20                         21-30             31-40             41-50                         50+
Here i wanted to get an over view on general viewing habbits. I felt that this would help me to determine my target audience as i could see if patterns in viewing habbits were typical of certian age groups.

3.     What type of music are you into? (circle all applicable)

Pop                                                           Hip hop /Rap/R&B

Punk/ metal                                           Electronic/ Techno/ alternative

Classic/ jazz / blues                              Gospel

Country/ Folk                                        Reggae

Other (please specify)

For this question i wanted to understand what the most popular type of music was amoungst the people i asked in my questonnaire.

4.     How do you feel about mainstream lime light artists like Little mix and One direction?

Although this question isnt about music videos as such i wanted to see if the people i asked were a fan of following society and conventions - therefore by asking if the people i questioned were into mainstream artists, i could establish if people liked to follow conventions and steryotypes. Also by naming artists, i felt that i could understand the music video viewing habbits of the people who completed my questionnaire.

 

 

 

5.     What do you like music videos to include? (Eg. Musicians / storyline…)
I decided to include this question so that i can get some ideas from other people about what is liked in a music video.

 

 

6.     If you do watch music videos - Where do you watch music videos?

Vevo                                        Music channels (on TV)

Youtube                                   Downloads

Music channel (online)            Other (please specify)
 

I decided that this question in important in the distribution of music videos to see how trends have changed and how different age groups watch music videos in different places.

I understand that this questionnaire is not 100% representative of all ages across England as i only asked 10 people who are similar in terms of socio - economic status and demographics.

 

task brief

To create a music video that follows or challenges the conventions of real products.